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Sunday, December 26, 2010

The Art of Choosing - Sheena S. Iyengar

The Art of Choosing written by Sheena S. Iyenger was released on March 1, 2010.In this book, she digs into questions like

why choice is powerful?
where the power to choose comes from?
the ways in which people can make choices?
the relationship between how we choose and what we are?
why are we so often foiled by our choices?
how much hold we have over our everyday choices?
how to choose when there are myriad of options?
can we have others choose for us ?

Its an out of the box theme and thus has already became a sensation.Its worth a reading.

The author Sheena S Iyenger is a professor of columbia business school. her courses include "Thinking Globally" " Leadership development", "entrepreneurial creativity" and others.In 2005, Sheena's course on Leadership earned her an Innovation in the Teaching Curriculum award from Columbia Business School.

In 2002, she was the recipient of the Presidential Early Career Award for Social Scientists. Her work has also been published in premiere academic journals across such disciplines as economics, psychology, management, and marketing, and it is regularly cited in top news outlets such as The New York Times, the Wall Street Journal, and on National Public Radio.

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